Depth where it changes the answer.

Software, infrastructure, and digital services: packaging, land-and-expand, and where AI actually prices.

Providers, products, and services under regulation — growth without pretending the rules are optional.

Brand, channel, and price architecture when the customer can leave in a tap.

Mix, aftermarket, and the next plant or the next region.

Distribution, pricing of risk, and where to put scarce product effort.

Rate, utilisation, and which clients are worth the partnership story.

Commercial diligence and value-creation plans for deals that have to clear an IC.

Unit economics of content, credentials, and audiences that do not sit still.